Friday, September 23, 2011

HOW TO MAKE A FACEBOOK PAGE

At first, it can be confusing to remember how to find Facebook Pages. Facebook changes its appearance on a regular basis, and things tend to get re-named or move around. The Facebook Page icon looks like a little orange flag. It should be a default icon on the left-hand side of your front page (see screenshot on right) after you've created and used a Facebook Page. If it isn't...I'll make it even easier on you: click here for the Facebook Page creation screen - but make sure you're signed in to Facebook, first. With the new design and layout in April 2011, Facebook Pages now has its own dedicated section, and is no longer lumped in with Facebook Groups and Ads. Facebook came to its senses in Spring 2011 and made this helpful Facebook Page dashboard. Since you're a Page newbie, it will probably look pretty barren, but it will eventually fill up with the pages you create, as well as their Likes & Activities statistics. Each page will also show the number of notifications (fan posts) that have been made since you've last visited them. Best yet, this is where you can create a new page (go ahead, click that button on the upper right!) Go ahead - pick one of these 6 categories for your new page. When you do, the image flips up and reveals a drop-down box where you can choose something very specific to that category. Once you've found a category that's similar to whatever your Page will be about, you can then type out the "Name" for your page. If you don't know what to pick, believe me, you'll have a more clear picture once you administer the Page for awhile. Once again, you can always change the category in the future if you believe something better should have been used. Be extremely careful in naming your page, as it is PERMANENT and will be seen within the actual URL of your Facebook Page (for all of you SEO professionals, you'll immediately see the importance of this). Here's a warning from me to you: That was easy. Technically speaking, you now own a Facebook Page! As you can see, it's bland and needs some serious modifications. Let's move to the next section for the customization of your new page:

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